PROFESSIONAL EXPERIENCE

Product Owner – UX/UI & Creative
A Cyncly Company (Mobile Marketing) — Remote
March 2013 – Present

Highlights

• Own the complete UX lifecycle from research through delivery for web applications, SaaS platforms, and eCommerce products.
• Lead and mentor a team of UX/UI designers while establishing quality standards and scalable design processes.
• Partner directly with executives, developers, product managers, and marketing teams to define product vision and prioritize business goals.
• Built scalable design systems and reusable component libraries that accelerated development while improving consistency.
• Designed transactional self-service applications integrating multiple APIs and data sources.
• Created UX frameworks used across hundreds of client implementations.
• Directed UX and creative strategy for national brands spanning flooring, manufacturing, retail, food service, automotive, healthcare, and commercial industries.
• Led digital marketing initiatives including conversion optimization, analytics, SEO, email marketing, and content strategy.
• Introduced user research and analytics processes that improved design decisions through measurable customer insights.
• Oversaw front-end UX for WordPress, Shopify, and custom enterprise applications.

AI Strategy & Innovation

• Develop and implement the organization's AI strategy, identifying opportunities to leverage generative AI and automation across product design, creative operations, and digital marketing.
• Integrate AI-powered design workflows into UX/UI processes to accelerate ideation, wireframing, prototyping, content creation, and design iteration while maintaining quality and brand consistency.
• Evaluate, test, and adopt emerging AI technologies to improve productivity, user experience, and business outcomes across products and client engagements.
• Establish AI governance and best practices, including responsible AI usage, prompt development, quality assurance, and human oversight for creative and product teams.
• Partner with product, engineering, and executive leadership to identify AI-driven product enhancements and new feature opportunities that solve customer problems.
• Champion AI-assisted user research by leveraging AI tools to analyze customer feedback, usability studies, analytics, and behavioral data to uncover actionable insights.
• Drive AI-powered personalization strategies that improve customer engagement, conversion rates, and digital experiences across web and eCommerce platforms.
• Create and refine prompt libraries, reusable workflows, and AI playbooks to standardize adoption and improve team efficiency.
• Research and monitor advancements in artificial intelligence, ensuring products and internal processes remain competitive with evolving technologies.
• Educate and mentor cross-functional teams on AI capabilities, emerging trends, and practical applications to foster organization-wide adoption and innovation.

Selected Achievements

• Directed UX across 300+ client implementations.
  Managed and mentored a growing UX/UI team while improving design quality and delivery.
• Established company-wide design standards and reusable component systems.
• Delivered enterprise web applications that improved customer self-service and operational efficiency.
• Led the transition from Sketch to Figma, improving collaboration between design and development teams.

Senior UI / UX Designer
AT&T Mobility — Remote
Aug 2012 – Mar 2013

• Conducted user research, wireframing, implementation and testing of internal and external applications.
• Developed detailed use cases, storyboards, and personas to engage customers in the consumer market effectively.
• Applied usability best practices to improve conversion rates on AT&T consumer-facing channels.
• Implemented lifecycle processes to enhance user interfaces, improving overall product effectiveness continuously.

UI Designer
TE Connectivity (Tyco Electronics), Middletown, PA
Oct 2010 – Aug 2012

• Created wireframes, HTML mockups, usability specifications, flow charts, use cases, and functional specifications for internal and external web projects.
• Provided web creative direction and design services for internal/external customers and vendors.
• Utilized HTML, JavaScript, CSS, Ajax, ActionScript, and PHP to build website components and prototypes.
• Presented design ideas to cross-functional teams for approval and buy-in.

Customer Experience Designer
PHEAA, Harrisburg, PA
Mar 2010 – Oct 2010

• Designed user interfaces and experiences for loan-servicing web applications, focusing on usability, visual design, and interface best practices.
• Handled web page creation, website redesigns, email campaigns, banner ads, microsites, and promotional materials contributing to company branding and identity.
• Conducted user interviews and research, built wireframes and mockups, defined usability specifications, and worked with cross-functional stakeholders to deliver web marketing/advertising initiatives.

eMarketing Designer
Armstrong World Industries, Lancaster, PA
Dec 2003 – Mar 2010

• Designed and developed company website (Armstrong.com), applying usability, graphic design, and interface best practices.
• Created web pages, microsites, email campaigns, banner ads, promotional materials, and other web assets supporting marketing and brand identity.
• Provided art direction, content guidance, and conceptual design from concept through rollout, working with internal and external teams for approvals.
• Worked with HTML, JavaScript, CSS, Ajax, and ActionScript to build interactive web components and prototypes.