EXPERIENCE

Mobile Marketing, A Cyncly Company
Remote —Product Owner - UI/UX & Creative

MARCH 2013 - PRESENT

Creative and strategic UX/UI Director with extensive experience leading user experience design, product design, digital strategy, brand development, and front-end direction across multi-channel platforms. Proven success driving design systems, user research, interaction design, mobile app design, creative direction, prototyping, accessibility, and data-driven decision-making. Expert at managing cross-functional teams, elevating digital experiences, and delivering scalable solutions for enterprise, B2B, and B2C environments. Adept at transforming complex requirements into intuitive, high-performing digital products that align with business goals and enhance customer engagement.

• Direct the full customer experience and creative vision across a large portfolio of websites and applications, ensuring alignment with business and brand goals.

• Lead and mentor a team of 4+ UX/UI designers and contractors, driving quality, consistency, and innovation across all digital channels.

• Oversee UX/UI design, interface development, content management systems, usability testing, and email marketing for multi-channel digital ecosystems.

• Built and led all UX, UI, and digital marketing initiatives for clients and products across the US and Canada.

• Shape and execute executive-level creative direction, user experience frameworks, visual standards, and front-end design strategy.

• Conceptualize data-driven, transactional self-service applications integrating multiple data pipelines to enhance client visibility and performance measurement.

• Key contributor to building and defining the Mobile Marketing brand identity, significantly impacting growth and market positioning.

• Establish and manage scalable design systems and component libraries for consistent cross-platform experiences.

• Develop research and analytics processes to gather insights and ensure user-centered, data-backed design decisions.

• Provide UX leadership across 300+ clients in food, automotive, flooring, and digital industries.

• Collaborate with executives to shape company goals, improve profitability, and strengthen cross-functional alignment.

• Foster a culture of creativity, collaboration, and continuous improvement across all UX/UI disciplines.

 

AT&T, Remote —Senior UI / UX Designer
AUG 2012 - MARCH 2013
During my time at AT&T Mobility, I was responsible for conducting thorough research, creating wireframes, and implementing and testing both internal and external applications. I employed industry-leading usability methodologies to improve conversion rates across AT&T platforms. Additionally, I developed detailed use cases, storyboards, and personas specifically designed to effectively engage customers in the consumer market. Finally, I implemented lifecycle processes to continuously enhance user interfaces, which ultimately improved product effectiveness.

• Responsible for researching, wireframing, implementing and testing internal & external    applications
• Applying usability best practices to help conversions on channels across AT&T
• Developing Use Cases, storyboards, and personas for ideal customers for consumer market products
• Applying the life cycle process to effectively modify UIs to better

 

TE Connectivity, Middletown, PA — UI Designer
OCT 2010 - AUG 2012

•  Video editing and video strategy
• Wireframing, wireframe Prototyping
• Strategy planning for the TE Connectivity (Tyco Electronics) brands.
• Creating wireframes, HTML mockups, usability specifications, flow charts, use cases, and functional specifications.
• As-needed web creative direction and design services for internal and external customers, as well as vendors.
• Working with HTML, JavaScript, CSS, Ajax, ActionScript, and PHP to create websites.
• Presenting ideas and concepts to cross-functional teams for approval and buy-in.
• Usability requirements for conceptual designs.

PHEAA, Harrisburg, PA — Customer Experience Designer
MARCH 2010 - OCT 2010

•  Create UI & user experience initiatives for AES, PHEAA, and federal loan servicing based on usability, visual design, and interface design best-practices.
• Creating web pages, redesigning websites, email campaigns, banner advertisements, online marketing campaigns, micro sites, promotional materials, and other items that contribute to the company's brand and identity.
• User interviews, user research, and interface design
• Design and art direction for web marketing, email campaigns, web advertising, and other forms of online marketing.
• Creating wireframes, HTML mockups, usability specifications, flow charts, use cases, and functional specifications.
• Web creative direction and design services for internal and external customers, as well as vendors.
• Working with HTML, JavaScript, CSS, Ajax, ActionScript, and PHP to create websites.
• Presenting ideas and concepts to cross-functional teams for approval and buy-in.

Armstrong World Industries, Lancaster, PA — eMarketing Designer
DEC 2003 - MARCH 2010

• Create designs for Armstrong.com based on usability, graphic design, and interface design best practices.
• Creating web pages, redesigning websites, email campaigns, banner advertisements, online marketing campaigns, microsites, promotional materials, and other items that contribute to the company's brand and identity.
• Providing the internal team with conceptual design, wireframes and HTML mockups, site maps, usability cases, and best practices.
• Providing comments on content and text to assist the Armstrong brand.
• As-needed web creative direction and design services for internal and external customers, as well as vendors.
• Working with HTML, JavaScript, CSS, Ajax, and ActionScript to create websites.
• Obtaining buy-in and approval from internal and external teams through pitching concepts, wireframes, and graphic designs.
• In charge of the armstrong.com look and feel, as well as monitoring the brand style guide and working with third parties to keep the Armstrong brand consistent.
• Providing art direction and design feedback to the team throughout the design process, from concept to rollout, to ensure the greatest possible consumer experience.
• Creating process improvement guidelines to aid in the establishment of copy and creative briefing standards.

 

 

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EDUCATION

Pennsylvania College of Art & Design, Lancaster, PA — BFA
AUG 1999 - MAY 2003
PCA&D is a 4-year private art college in Lancaster, PA, offering BFA degree programs in animation and game art, fine art, illustration, graphic design, photography and video, and web design.