EXPERIENCE

Mobile Marketing, A Cyncly Company
Remote —Product Owner - UI/UX & Creative

MARCH 2013 - PRESENT

I am responsible for overseeing the customer experience, strategic direction, and portfolio management of websites. This role encompasses graphic and interface design, content management, usability testing, and email marketing. I manage a team of over four UX/UI designers and contractors to ensure consistency and adherence to best practices across all channels.

I have established all digital marketing and user experience initiatives for Mobile Marketing clients and products in the US and Canada. Additionally, I provide leadership aligned with MMA’s goals and profits by directing user interface design, front-end development, user experience storytelling, UX research, life-cycle processes, use case development, and persona development.

Furthermore, I conceptualize transactional applications for self-service and have played a pivotal role in creating the Mobile Marketing brand, significantly contributing to the company's growth.

• Achieved a balanced customer experience while addressing both internal and external business needs in website and application initiatives.
• Defining and driving the creative vision and strategy of UI/UX, ensuring it aligns with broader company goals and sets industry trends.
• Conceptualizing transactional applications for self-service applications to pull in multiple avenues of data so clients can effectively value digital marketing advertising.
• Advise the creation and maintenance of a cohesive design system and component libraries for consistency across platforms.
• Established all digital marketing & user experience initiatives for Clients and products in the US & Canada.
• Establishing processes for conducting and analyzing user research analytics & data, using insights to inform strategic design decisions.
• Executive strategy across +300 clients, including the food, automotive, flooring, and digital industries.
• Build and mentor a world-class UI/UX team, fostering a culture of collaboration, innovation, and excellence.
• Overseeing a team of 4 or more UX/UI Designers and contractors to ensure consistency and best practices across all channels..
• Provide leadership across company goals and profits.
• Overseeing and directing user experience design, front-end development, storyboarding, user research, use case development, and more.
• Responsible for the customer experience, as well as the strategic direction and portfolio management of websites (graphic & interface design, content management, usability testing, and email marketing)

 

AT&T, Remote —Senior UI / UX Designer
AUG 2012 - MARCH 2013
During my time at AT&T Mobility, I was responsible for conducting thorough research, creating wireframes, and implementing and testing both internal and external applications. I employed industry-leading usability methodologies to improve conversion rates across AT&T platforms. Additionally, I developed detailed use cases, storyboards, and personas specifically designed to effectively engage customers in the consumer market. Finally, I implemented lifecycle processes to continuously enhance user interfaces, which ultimately improved product effectiveness.

• Responsible for researching, wireframing, implementing and testing internal & external    applications
• Applying usability best practices to help conversions on channels across AT&T
• Developing Use Cases, storyboards, and personas for ideal customers for consumer market products
• Applying the life cycle process to effectively modify UIs to better

 

TE Connectivity, Middletown, PA — UI Designer
OCT 2010 - AUG 2012

•  Video editing and video strategy
• Wireframing, wireframe Prototyping
• Strategy planning for the TE Connectivity (Tyco Electronics) brands.
• Creating wireframes, HTML mockups, usability specifications, flow charts, use cases, and functional specifications.
• As-needed web creative direction and design services for internal and external customers, as well as vendors.
• Working with HTML, JavaScript, CSS, Ajax, ActionScript, and PHP to create websites.
• Presenting ideas and concepts to cross-functional teams for approval and buy-in.
• Usability requirements for conceptual designs.

PHEAA, Harrisburg, PA — Customer Experience Designer
MARCH 2010 - OCT 2010

•  Create UI & user experience initiatives for AES, PHEAA, and federal loan servicing based on usability, visual design, and interface design best-practices.
• Creating web pages, redesigning websites, email campaigns, banner advertisements, online marketing campaigns, micro sites, promotional materials, and other items that contribute to the company's brand and identity.
• User interviews, user research, and interface design
• Design and art direction for web marketing, email campaigns, web advertising, and other forms of online marketing.
• Creating wireframes, HTML mockups, usability specifications, flow charts, use cases, and functional specifications.
• Web creative direction and design services for internal and external customers, as well as vendors.
• Working with HTML, JavaScript, CSS, Ajax, ActionScript, and PHP to create websites.
• Presenting ideas and concepts to cross-functional teams for approval and buy-in.

Armstrong World Industries, Lancaster, PA — eMarketing Designer
DEC 2003 - MARCH 2010

• Create designs for Armstrong.com based on usability, graphic design, and interface design best practices.
• Creating web pages, redesigning websites, email campaigns, banner advertisements, online marketing campaigns, microsites, promotional materials, and other items that contribute to the company's brand and identity.
• Providing the internal team with conceptual design, wireframes and HTML mockups, site maps, usability cases, and best practices.
• Providing comments on content and text to assist the Armstrong brand.
• As-needed web creative direction and design services for internal and external customers, as well as vendors.
• Working with HTML, JavaScript, CSS, Ajax, and ActionScript to create websites.
• Obtaining buy-in and approval from internal and external teams through pitching concepts, wireframes, and graphic designs.
• In charge of the armstrong.com look and feel, as well as monitoring the brand style guide and working with third parties to keep the Armstrong brand consistent.
• Providing art direction and design feedback to the team throughout the design process, from concept to rollout, to ensure the greatest possible consumer experience.
• Creating process improvement guidelines to aid in the establishment of copy and creative briefing standards.

 

 

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EDUCATION

Pennsylvania College of Art & Design, Lancaster, PA — BFA
AUG 1999 - MAY 2003
PCA&D is a 4-year private art college in Lancaster, PA, offering BFA degree programs in animation and game art, fine art, illustration, graphic design, photography and video, and web design.