EXPERIENCE

Product Owner – UX/UI & Creative
A Cyncly Company (Mobile Marketing) — Remote
March 2013 – Present

• Direct the creative vision and full customer experience across a large portfolio of websites and applications, aligning UX/UI with business and brand objectives.
• Lead and mentor a team of 4+ UX/UI designers and contractors; champion quality, consistency, and innovation across all digital channels.
• Oversee UX/UI design, front-end direction, content management systems, usability testing, and email marketing for multi-channel digital ecosystems.
• Build and lead all UX, UI, and digital marketing initiatives for clients and products across US and Canada.
• Shape and execute company-wide creative direction, user experience frameworks, visual standards, and front-end design strategy.
• Conceptualize and deliver data-driven, transactional self-service applications integrating multiple data pipelines to enhance client visibility and performance measurement.
• Establish scalable design systems and component libraries to ensure consistent cross-platform experiences.
• Develop research and analytics processes to gather insights and ensure user-centered, data-backed design decisions.
• Provide UX leadership across 300+ clients in diverse industries (food, automotive, flooring, digital) and collaborate with executives to drive profitability and cross-functional alignment.
• Foster a culture of creativity, collaboration, and continuous improvement across all UX/UI disciplines.

Senior UI / UX Designer
AT&T Mobility — Remote
Aug 2012 – Mar 2013

• Conducted user research, wireframing, implementation and testing of internal and external applications.
• Developed detailed use cases, storyboards, and personas to engage customers in the consumer market effectively.
• Applied usability best practices to improve conversion rates on AT&T consumer-facing channels.
• Implemented lifecycle processes to enhance user interfaces, improving overall product effectiveness continuously.

UI Designer
TE Connectivity (Tyco Electronics), Middletown, PA
Oct 2010 – Aug 2012

• Created wireframes, HTML mockups, usability specifications, flow charts, use cases, and functional specifications for internal and external web projects.
• Provided web creative direction and design services for internal/external customers and vendors.
• Utilized HTML, JavaScript, CSS, Ajax, ActionScript, and PHP to build website components and prototypes.
• Presented design ideas to cross-functional teams for approval and buy-in.

Customer Experience Designer
PHEAA, Harrisburg, PA
Mar 2010 – Oct 2010

• Designed user interfaces and experiences for loan-servicing web applications, focusing on usability, visual design, and interface best practices.
• Handled web page creation, website redesigns, email campaigns, banner ads, microsites, and promotional materials contributing to company branding and identity.
• Conducted user interviews and research, built wireframes and mockups, defined usability specifications, and worked with cross-functional stakeholders to deliver web marketing/advertising initiatives.

eMarketing Designer
Armstrong World Industries, Lancaster, PA
Dec 2003 – Mar 2010

• Designed and developed company website (Armstrong.com), applying usability, graphic design, and interface best practices.
• Created web pages, microsites, email campaigns, banner ads, promotional materials, and other web assets supporting marketing and brand identity.
• Provided art direction, content guidance, and conceptual design from concept through rollout, working with internal and external teams for approvals.
• Worked with HTML, JavaScript, CSS, Ajax, and ActionScript to build interactive web components and prototypes.