United Weavers

Project Overview
I spearheaded the development of an e-commerce website for United Weavers, a leading manufacturer of high-quality area rugs. The project focused on creating a seamless, user-friendly platform that caters to both retail customers and authorized partners. Built on Magento, the site offers a unique pricing system based on user roles—ensuring that different retailers receive custom pricing and access to exclusive product lines, while non-signed-in visitors view standard MSRP (Manufacturer’s Suggested Retail Price).

Key Features & Functionality:

• Role-Based Pricing: Developed a dynamic pricing structure where logged-in retailers automatically see customized pricing based on their agreements with United Weavers. This ensures that each retailer is shown accurate pricing without confusion.
• Exclusive Product Access: Implemented a system that allows certain products to be shown only to specific retailers or buyers. This enables United Weavers to tailor its offerings based on partnership agreements and exclusivity deals.
• MSRP Visibility: For non-signed-in users, the site displays MSRP, providing a clear price reference for general visitors while maintaining the privacy of retailer-specific pricing.
• Magento Integration: Utilized Magento’s robust e-commerce framework to deliver a high-performing, scalable solution capable of handling extensive product catalogs, complex pricing rules, and secure transactions.
• User Experience: Prioritized a clean, intuitive design that facilitates easy navigation and a smooth purchasing process for both retailers and general consumers.

Outcome:

This redesign not only improved the functionality and security of United Weavers’ online store but also created a more personalized shopping experience for both retailers and end customers. The site’s tailored pricing and exclusive product offerings ensure that United Weavers can manage relationships with multiple buyer types while maintaining a streamlined, professional online presence.

The integration of Magento allowed for easy future scalability, supporting future product additions, growth in retailer partnerships, and ongoing marketing campaigns.