ToughLock – Ecommerce

ToughLock Ecommerce / Logo Design & Development

Overview:

The ToughLock branding, web design, and development project is a dedicated effort to establish a sub-brand under Flooring Liquidators. This project focused on creating a distinct identity, designing an intuitive website, and developing an engaging platform to promote ToughLock as a separate entity from the main Flooring Liquidators website.

Project Highlights:

• Strategic Wireframe Design: Developed wireframes that prioritize the ToughLock brand, ensuring prominent placement of key conversion elements like product samples and purchasing options.
• Optimized User Flow: Designed a seamless user journey, guiding visitors from initial interest to checkout with clear, logical navigation to maximize conversion opportunities.
• Effortless Purchasing Experience: Integrated strategically positioned calls-to-action (CTAs) to enhance user engagement and simplify the online ordering process.
• Responsive Design: Ensured the site delivers a consistent and intuitive user experience across all devices, from desktops to mobile.
• Data-Driven Strategy: Leveraged data and insights to make informed design decisions, focusing on elements that improve lead generation and conversion rates.

Results:
The ToughLock site effectively promotes the brand’s luxury vinyl flooring, a premium yet affordable product known for its easy DIY installation. Designed for homeowners across the U.S., the site highlights ToughLock’s commitment to style, quality, and accessibility, making it a standout choice for modern flooring solutions.