With nearly two decades of professional experience, I am a UX & Product Design Strategy consultant serving York, PA and Central Pennsylvania, helping businesses design, optimize, and scale high-performing digital products. I specialize in usability, user experience design, and strategic product thinking that supports both business goals and real user needs.

My experience spans advanced knowledge systems, self-service platforms, B2B and B2C websites, web design & graphic design, information architecture, branding, customer experience, eCommerce, and creative design. I work with small businesses, growing companies, and organizations across York County and Central PA to bring clarity, structure, and measurable results to their digital presence.

I play a pivotal role in defining visual design and user interaction strategies that align business objectives with user intent. My work goes beyond design, incorporating SEO & AI-Powered Search Optimization and Conversion Optimization (CRO) to ensure digital experiences are not only intuitive, but also discoverable, data-driven, and built for growth in competitive local markets.

I collaborate closely with cross-functional teams to lead user-centered design initiatives, guiding product development with a strong focus on usability, performance, and meaningful outcomes. Since 2013, I have also been an integral part of a Mobile Marketing team based in the greater Philadelphia area, bringing enterprise-level experience and proven strategies to businesses throughout York, PA and Central Pennsylvania.